VeganSmart Goes Glam with Hollywood Vegans


VeganSmart, a dominant force in the vegan lifestyle community for their networking events, partnered with Thrive Magazine and Wanderlust Hollywood to host Thrive Magazine’s Los Angeles launch and Grammy award winner Moby’s birthday party Friday, Sept. 11th in Hollywood, CA. The star studded event, held at the newly opened Wanderlust Hollywood, was the first successful celebrity partnership event presented by VeganSmart. VeganSmart has already proven that the vegan lifestyle could be fun through its brunch event series, but now, VeganSmart is ready for its close up and excited to introduce its product to some of Hollywood’s finest in entertainment.

Over 300 vegans, yogis, health influencers and animal activists attended the Hollywood bash, including  some of Hollywood’s elite like Moby, actress Vanessa Williams, actor Joaquin Phoenix, actress Heather Graham and actress Francis Fisher. Passed hors d’oeuvres from vegan caterers and trays of VeganSmart shakes were readily served while the DJ kept the party going with a set list mixed with today’s Top 40 hits as well as some welcomed blasts from the past.

Since the beginning of summer, VeganSmart has been on a whirlwind tour of the United States to introduce its products to the masses through in-store sampling and brunch events. By partnering with Thrive Magazine to host a birthday party for Moby as well as to launch the first issue of Thrive Magazine, VeganSmart is not only attempting to establish itself as the premier choice for vegan protein shakes and vegan recipes, but to also stake its claim as the most entertaining and most innovative brand for vegan outreach.

Whether mixing and mingling with the A-list or at a backyard BBQ with friends, VeganSmart is dedicated to introducing better health and wellness for all and bridging the gap between wanting healthier food alternatives and having access to better food alternatives. Naturade owner and CMO Kareem Cook’s passion for health and impacting his community is one of the driving forces behind VeganSmart’s outreach and partnerships:

“We at Naturade believe that the world is headed in a catastrophically unhealthy direction.  We are dedicated to offering healthy alternatives and bringing our products to the communities that need them most. Whether you are vegan or are just trying to eat a more healthy diet, VeganSmart is for you.”

Together, Naturade and VeganSmart are committed to the education and the introduction of healthier lifestyles for the community. For more information about the VeganSmart products, recipes, wellness tips, or upcoming events, visit

About VeganSmart
VeganSmart is a complete vegan protein blend that was introduced in 2014 as a healthy all in one nutritional shake specifically created for vegans or the vegan curious.  It contains a whole food complex of 9 different healthy colorful fruits and vegetables known to contain polyphenols, antioxidants and flavonoids to support overall wellness.  In addition, it also contains 22 vitamins and minerals, a healthy dose of fiber and omega blends, prebiotics and digestive enzymes. VeganSmart has been embraced by vegans and non-vegans as their all in one nutritional shake of choice because of the taste and nutritional power that comes with each product.

About Naturade:
Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For seven decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade has taken the reins as an innovator in the natural products industry and as a provider of natural health products worldwide.

Naturade pioneered the introduction of soy protein powders in the 1950s, and over the years, Naturade has manufactured and distributed a variety of health-related products, including vitamins, nutritional supplements, skin care and hair care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless™ Foundation Laboratories, a line of anti-aging products, and Symbiotics®, a colostrum-based line of products to enhance immune system functions.

Naturade’s commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to live naturally. The company’s priority and standard of excellence demands effective nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade’s commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products.


Lisa Jammal

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SOURCE VeganSmart

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